Moncton Creative Director

I'm Muchiri, founder of Muchiri Studio, a Moncton-based creative director and visual storyteller blending photography, video, motion graphics, and design to create work that feels intentional and human.

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In the Kikuyu language, Muchiri means "the advocate." I take that meaning to heart. I don't just point a camera, I advocate for your brand, your vision, and your story through film, design, and fine art.

 

With over 8 years in the industry, my background in visual communication design, hands-on production, and community support has shaped the way I see people and the world with detail, empathy, and purpose.

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I build narratives through images, motion, and color, crafting visuals that highlight identity, culture, and everyday beauty. 

 

My work has included brand campaigns for clients like Cadbury, Coca-Cola, and Netflix, alongside portraits, events, and fine art across Moncton and New Brunswick.

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Whether I'm shooting portraits, designing brand identities, or producing video content, my goal is simple: to create work that connects.